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News & Press: Industry News

Select Registry Selects Danish FDM Travel As Exclusive Travel Partner

Thursday, January 12, 2012   (0 Comments)
Posted by: Ingrid Thorson
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(Marshall, MI) Select Registry has entered into an agreement with FDM travel, a Danish travel agency Headquartered in Lyngby, Denmark, with 10 branches in the major cities across the country. This arrangement will give FDM travel exclusive rights to promote Select Registry properties to the Danish traveler. Select Registry can thus enhance exposure for its member properties to another European market, building upon the success of its UK partner, Vacations America.

"We are excited to have FDM travel as our new partner,” stated Will Carlson, Executive
Director of Select Registry. "They are the Danish equivalent of our AAA with an outstanding reputation in the U.S. market. Select Registry is all about providing the best in customer care through our quality inns and we feel secure having FDM travel as our ambassador to the Danish traveler.”

"Select Registry inns enjoy an exceptional reputation and the association continues to maintain a rigorous quality assurance program,” stated Jesper Ewald, head of Product and Purchasing Development for FDM travel. "An unforgettable experience awaits our customers when they stay at these wonderful inns. We can’t wait to begin promoting such unique travel experiences.”

This is the second international agreement forged by Select Registry for the benefit of it’s members. Vacations America is Select Registry’s exclusive partner in the UK. "These are win-win arrangements for both our members and our international partners,” added Carlson. "We do the leg work for our partners’ quality assurance needs and they offer us the exposure to international markets that we cannot create on our own. Expanding these partnerships is an important part of our plans to provide greater value to our members.”

About Select Registry

Select Registry, Distinguished Inns of North America represents nearly 350 of the finest
country inns, luxury B&Bs, and unique small hotels across North America — the very best the
industry has to offer. Established more than 40 years ago, Select Registry sets the standard 
for excellence with the longest continuously running inspection program in the B&B industry.
Inns applying for membership receive rigorous periodic inspections as do existing member inns. Independent inspectors with years of hospitality experience arrive anonymously, spend the night and evaluate the inn. No other online directory or organization of innkeepers has a comparable inspection program, establishing Select Registry as the benchmark for quality. Each member property is unique and showcased in the Select Registry Guidebook. With more than 400,000 copies available as gifts to guests, the guidebook is the largest publication of its kind in the travel industry. For more information, visit www.selectregistry.com.

About FDM travel

FDM travel is owned by the Federation of Danish Motorists (FDM) – sister organization to
AAA – as an independent and fully commercial business unit. FDM travel is a member of
the Association of Danish Travel Agencies and Discover America Denmark. FDM travel has
approximately 110 employees and assisted nearly 300,000 travelers in 2010, including over
30,000 to the United States. For more information, visit www.fdm-travel.dk and www.fdm-
travel.dk/usa


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