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The PAII Staff & Volunteers


295 Seven Farms Drive, Ste. C-236 * Charleston, SC 29492 * 856-310-1102

Kris Ullmer, PAII Executive Director

In her 20 years of experience as the Administrator of the Wisconsin Bed & Breakfast Association (WBBA), Kris developed skills and attributes to manage an association during both lean and robust economic times, and periods of growth and maturity. WBBA is recognized throughout the B&B innkeeping industry as the B&B association to imitate.  Just as innkeepers strive to exceed guest expectations, it’s been her priority to deliver outstanding service to the association and personal attention to the members. PAII, with a membership of innkeepers, aspiring innkeepers, interim innkeepers, industry consultants and vendor partners, presents an annual conference and trade show, with the next event in January 2016. 

Members look to PAII as the indispensable source of information on innkeeping trends, products, and services, which are conveniently delivered by e-publications and webinars.  Working independently or with members, volunteers, committees, and a Board of Directors are association management essentials that Kris brings to PAII.  Her membership in ASAE (American Society of Association Executives) and the Wisconsin affiliate provided education on association management best practices.    Kris’ record of developing and delivering  opportunities and programs of value to innkeepers, vendors, and aspiring innkeepers is balanced with fiscal responsibility. 

In 1987, Kris and Randy (spouse) opened the first B&B in Merrill (located in central Wisconsin) and they enjoyed innkeeping for 10 years. Upon immediately joining the new state B&B association, Kris volunteered to serve on the newly formed Standards Committee, charged with developing the inspection program.  A few years later she became the Membership Coordinator and with the rapid growth of the membership, the

association leaders identified the need for a director to manage the association; Kris was hired in 1995.  Within 2 years she encountered a WI law that prohibited any additions to an historic B&B – her home - which required her to surrender her B&B license in order to construct an addition to house an office. And, eventually, that law was eliminated by her and the association’s legislative efforts. 

When out of the office, Kris is an avid X-C skier, and is of the opinion that Wisconsin winters are not long enough. Other seasons find her on Craftsman/Frank Lloyd Wright architectural & design excursions, biking, shooting pistol and shotgun sports, and teaching / coaching Women & Youth shooting programs.



Susan Pickford
Bookkeeper and Executive Assistant

Bookkeeping has enabled Susan to work in a variety of industries - everything from sanitation to oil to a department store. When re-entering the workforce after being a stay-at-home mom, Susan started a "seasonal” job at Kohl’s that turned into 7 years.  After Kohls, Susan did bookkeeping for the sanitation company, then moved to Wilmington, NC and worked in Human Resources/Accounting at an oil company and now in Charleston with PAII.

Susan has a 20-year-old daughter going to Kennesaw State and three stepchildren. Having spent the majority of her life in Atlanta, Susan, her husband and three dogs are new to the Charleston area. Susan loves Disney,  jogging, the beach and hot weather.  Looks like Charleston is a perfect fit! You can reach Susan at


Ruth Ann Hattori
Conference Manager


Energy, passion and striving for "new and better" characterize Ruth Ann's daily diet. Having navigated an apparel company through booms and busts, she is no stranger to the ever-changing nature of our now global business landscape. The opportunity to work in an industry that is founded on unique experiences, relationship-building and a devotion to personalized service are three key reasons why she has joined PAII. "Much of the world has lost the memory of service as a differentiator! Innkeepers are of a culture that values great service and can set an example for other ‘service industries’ to follow. It’s as simple – and yet intricate – as knowing how to connect with another human being. And, it’s the fine distinction between being of service…but not in servitude.”

First and foremost, Ruth Ann Hattori is a results oriented business person with over 25 years hands-on experience as an entrepreneur, corporate executive, association director, conference planner/producer and consultant/trainer.  She enjoyed a long and very successful career in fashion apparel where her talents for future thinking and the ability to translate ideas into products that sell were critical.

From ground zero Rocky Mountain Clothing Company (RMCC) grew to over $50 million as Ruth Ann mastered functions from design and product engineering to sales and marketing. During Ruth Ann’s tenure as President, RMCC had an unfailing record of profitability – even through tough times.

With her industry "Innovator and Lifetime Achievement” award in hand, she left RMCC in 1997 and joined InnovationNetwork® (IN) – an association that produced the first ever business innovation conference in the US called Convergence. Beginning as Executive Director, Ruth Ann soon became Co-founder as IN reinvented itself. She took the helm of the InnovationUniversity program and led it through 2001 to an audience that included "fellows” from companies such as Kraft Foods, Air Products and Chemicals, Cargill, Fedex and many others. After 11 years of producing the celebrated Convergence conference, IN "retired” from the association world.

In the last decade, Ruth Ann spent most of her time consulting and training – although she took two industry positions, first as Director of Marketing for luxury development and private club Cornerstone Colorado and then a few years later, as Director of Product Development for the innovative textile company Crypton, Inc.


Ruth Ann consulted in many industries including pharmaceuticals, advertising, medical devices and hospitality, where she grew to love working in service improvement and innovation. She has designed and delivered programs for many hotels and hospitality companies including Mandarin Oriental Hotel Group, Four Seasons Residence Clubs, Exclusive Resorts, The Baronette Renaissance, Hotel Madeline Telluride and more.


Fast forward to the present: Ruth Ann is bubbling with excitement about working with both innkeepers and the entire industry to conquer new horizons!


Judy Schneider

Manager of Vendor Services

The most important thing to know about Judy is that she will do whatever it takes to get the job done!
Born in California and raised  in Detroit, Judy moved to Denver after college and went to work for a western wear company (yes…cowboy clothes). Judy learned everything from order entry, which was manual labor in those days before computers, to production. Eventually, she became the owner’s right hand person.
After a long stint in manufacturing, she entered the world of publishing - selling advertising for four magazines and helping a western fashion magazine start- up go from Zero to 50,000 subscribers in the first year! She then took her selling skills to a large travel company and worked in their corporate travel division.
In 2000, Judy moved closer to family in Upstate New York where she bought a coffee shop in a small, tourist town. Three years later when the temperature hit -30 degrees, she headed back to Colorado. Back “home,” her first purchase was a car from an independent luxury car dealer who eventually hired her as a salesperson. While she didn’t know much about cars, she did know a lot about people and how to cultivate relationships.
Now at PAII, she’s bringing her humor, hard work and stick-to-it-ness to vendor booth and advertising sales.


Meet the Board 

Janice DeLerno, Owner and Innkeeper

The Stockade Bed and BreakfastBaton Rouge, LA 

21 years in the Innkeeping Industry

Board Experience: Current President of Louisiana Bed and Breakfast Association (LBBA), Director on Louisiana Travel Promotion Association and Louisiana Tourism Development Association

I would like to Reinvent PAII to be the “GO-TO” organization for innkeeper support in the ever-changing world associated with innkeeping.        


Julie Rolson, Garth Woodside Mansion, Hannibal, MO (bio coming soon)

Lynn Carlson, Inn at MontfordAsheville, NC  (bio coming soon)

Heather Turner, Owner and Chief Logroller

Forfeng Designs/Forfeng Media, Enfield, CT 

20 Years in the Restaurant Industry plus 12 Years working with the Innkeeping Industry.

Board Experience: District 53 Toastmasters Social Media Chair and Leadership Institute VPPR Trainer, Cromwell Community Toastmasters VPPR Executive Board, Speech Weavers Toastmasters VPM Executive Board, Friends of the Palm Springs Library Board of Directors, Bradford Business Association Board of Directors, Vice President Lake Sunapee Region Chamber of Commerce Board of Directors, Sunapee Area Business Group Chair MicrocreditNH, Friends of the Bradford Area Community Center Board of Directors, Bradford Area Community Center Board of Directors, Ambassador Glastonbury, CT and Chicopee, MA Chambers of Commerce and Granite State Ambassador.

I would like to help PAII become a resource for Innkeepers for support and education in challenging world that is the innkeeping industry.

John P. Finneran, Caldwell House Bed and Breakfast, Salisbury Mills, New York 

John is currently the Chairman, CEO, and Managing Member of the Finneran Family LLC whose principal operations include investments in Real Estate and Marketable Securities. Among the Group’s holdings include the Caldwell House Bed and Breakfast - a multi-award winning fourteen room Inn located near the USMA at West Point.

Prior to forming the Finneran Family LLC, John was the Senior VP and CFO for The Edison Mission Group (1999 - 2011) (“EMG”) the unregulated power generation, energy trading, and Investment business of Edison International (“EIX”).

John previously was SVP of Finance and Treasurer of Richfood Holdings (1998-1999), a Fortune 500 food retail and wholesale distribution company that merged with Supervalu. 

Before that, he served as CFO and Treasurer of Dominion Energy (1995 – 1998) and VP & Treasurer of Potomac Capital Investment Corporation (1986 -1995) where he managed a $2 billion fixed income portfolio.

Earlier experience included positions at the accounting firms Price Waterhouse and KPMG. He is a CPA.

John earned a BBA from Siena College; an MA in accounting/tax from George Washington University; and did post-graduate studies in finance at George Mason University. He has served as a lecturer of finance at Georgetown University. Before that, he was an adjunct professor of accounting at Northern Virginia College.

John serves on the Board of Advisors at his alma mater – Siena College, and is a Director of Medicus in Christi, a charitable organization founded to provide medical care to impoverished peoples of the Third World. In addition, John serves on the Board of Directors of the national Bed and Breakfast Association (Professional Association of Innkeepers), is President of the NYS Bed and Breakfast Association (ESBBA), and is a Board member of the Hudson Valley Lodging Association. He also serves on the Board of the Blooming Grove/Washingtonville and Cornwall Chambers of Commerce.

John and his wife of nearly 32 years, Dena, have five grown children. In his spare time, John likes to golf, read, workout, and maintain the grounds of their Inn.


Jack North, Mayhurst Inn, Orange, VA (bio coming soon)

Jack and Pat North purchased Mayhurst Inn in 2004 and have truly enjoyed their innkeeping experiences for the past 11 years.  In some of his "previous lives" Jack received a BA (Political Science) and MA (Business Administration), served as an officer in the US Army (Infantry) for 20 years retiring as a Lieutenant Colonel, and married the girl of his dreams. Following his retirement from the Army he was the Director of Federal Programs for a major Healthcare Corporation.  Jack is a founder and past President of the Inns at Montpelier and a Past Board Member and President of the Bed and Breakfast Association of Virginia. Jack is now a happy Innkeeper, an avid gardener, amateur cook and an enthusiastic historian who loves living in the history of Mayhurst and meeting new people.  

Jerry Phillips, Rittenhouse Inn, Bayfield, WI  (bio coming soon)

Jerry serves as a non-voting member representing the DIA to assure the smooth transition of PAII to a nonprofit.

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Innkeeping Events

11/2/2015 » 11/3/2015
Washington Bed & Breakfast Guild's Annual Meeting and Conference

11/4/2015 » 11/5/2015
2015 Annual PABBI Conference

WBBA Aspiring Innkeeper Seminar

11/8/2015 » 11/10/2015
WBBA Innkeeping Conference